Why might we see a change in the number of venues for each month of menu data in the Market Analysis tool?

There are a variety of factors contributing to the fluctuation of the number of menus and venues each month.

  • The primary reason is that a steady percentage of venues are in constant flux due to licensing and operational status month to month.
    • This could include venues that have closed, or new venues that have opened.
  • The number of venues will also rise when we source a menu(s) for a venue(s) for the first time.