What kind of insights does Overproof give me?
Overproof’s U.S. database includes more than 1.5 million on- and off-premise venues, with key proprietary data that goes beyond aggregate data-points like location and busy hours. Our 30+ attributes include premium rating; menu insights; tasting conversion insights; and competitor supplier and distributor presence. Beyond this, we are the only platform that gives brands access to account-level insights, including on-premise cocktail sales performance and off-premise activation performance. With Overproof’s actionable insights, customers can focus their strategies for growth.