What is the depletion data overview?

To get to the depletion data overview, click on the top left “Insights” tab and then choose “Overview”. Once depletion data has been submitted, you can see sales data visualizations on the Insights dashboard. This makes it easier to see how products are performing overall and in specific markets.

Filter the data by supplier, brand, product, SKU, premise type, ownership category, segment, geography or date range. You can also select to view historical sales, new company accounts, new brand placements and new product placements.