What is Overproof Insights?

Overproof Insights is our proprietary data repository and business intelligence platform, which feeds real-time data and insights to the Overproof platform and Overproof app., which in turn inform sales and marketing strategies. Fueled by day-to-day actions taken by our customers and by data we collect from trusted third parties, Overproof Insights turns regular metrics into smarter metrics that help businesses and brands succeed.