If the business venue at an address changes, does a new venue ID get generated to differentiate from the old venue?

Yes. All venues in our database are associated with a specific Venue ID and licensing information and are cross-referenced with VIP via a full sync. Addresses are associated with venues but are not the defining characteristic of venue identification.

• If VIP or TD links change Venue ID, we do too.

For example: If there is a new owner and a different buying entity, then there is a new Venue ID. If it is the same owner and a different name but the same buying entity, then there is no new Venue ID.