How does new-found product placement affect the past months' data?

The data for each month remains associated with what was matched on menus in accounts for that month. In this way, ultimately insights can then be derived on the average duration of menu placements

  • The best way to identify menu data from month to month, or across all months, is to utilize the filters in the Market Analysis. 

To track [X Prodcut] menu placements,

  • Isolate all of your [X Product] placements in a given market

  • Create an account set in the Overproof portal

  • Track progress for that account set in the Market Analysis tool

  • Utilize that account set to view the data month to month and look for percentage changes on a more granular level.