How do the Venues/Menus/Menu Mentions/Cocktails filters at the top change the data?

Throughout the Market Analysis tool, you will see question marks denoting tooltips that will help to explain the feature you are engaging with.

Relevant tooltips:

  • Select the measurement value which will be used in the visuals below
  • Venues - number or % of venues where you can find the corresponding supplier, product, or cocktail on a menu
  • Menus - number or % of menus with a spirit or modifier where we see the corresponding supplier, product, or cocktail
  • Menu Mentions - number or % of branded products matched by OP Parser where we see the corresponding supplier, product, or cocktail
  • Cocktails - number or % of cocktails listed on menus where we see the corresponding supplier product or cocktail