A Tastings Program is created to add individual tastings with the same parameters. By adding tastings to a program, you'll be able to see the results of the program as a whole, as well as the results of each individual tasting.
To create a Tastings Program, follow the step-by-step instructions below:
- General Info:
- Input the program name, description, run dates, activation duration, the number of activations and program budget (optional).
- Products:
- Click Add a Product and select the product. You can also select competitors to be included in a store survey of competing products.
- Indicate a short name to appear in the app, and click Add Product to save. Click Add a Cocktail to include a cocktail or serve.
- Preferences:
- In preferences, you can check and uncheck tasks for talent to perform.
- Store survey - Collect inventory, pricing, promo pricing, and
photos of your product and competitors. - Workstation Survey - Records in-store location, materials used, and setup photos.
- Sample Tracker - Gathers demographics, sampling feedback, and tracks conversions for each consumer.
- Store Manager Review - Enables managers to verify event details as reported by talent.
- Talent Feedback - Allows talent to provide feedback on the event, location, customer comments, and more.
- Store survey - Collect inventory, pricing, promo pricing, and
- In preferences, you can check and uncheck tasks for talent to perform.
- Talent Instructions:
- Add details that will help talent execute the event according to your brand standards.
- Use the drop-down menu to list which materials the talent should bring such as a branded tablecloth or gift items. Click I don’t see it in the list to add an item.
- Select the preferred in-store location from the drop-down menu. Add a link to any educational materials or brand videos, a dress code and additional notes that will help the talent execute a successful event.